Bay Swag is an American hip-hop artist and one of the key architects of New York City’s “sexy drill” music movement a subgenre that fuses the aggressive rhythms of Bronx and Brooklyn drill with seductive melodies and romantic themes.
Born Lloyd McKenzie Jr. in Queens, New York, he has built a career over nearly a decade that reached its viral peak with the 2024 smash “Fisherrr” a collaboration with Cash Cobain that racked up over 15 million streams, became a TikTok sensation, and spawned a chart-topping remix featuring Ice Spice.
His journey from Queens street freestyles to Madison Square Garden performances is a story of perseverance, industry connections, and an authentic sound that refuses to be easily categorized.
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Lloyd McKenzie Jr.: History · Bio · Photo
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| Wiki Facts & About Data | |
| Full Name: | Lloyd McKenzie Jr. |
| Stage Name: | Bay Swag |
| Born: | November 26, 1999 |
| Age: | 26 years old |
| Birthplace: | Queens, New York, USA |
| Nationality: | American |
| Occupation: | Rapper, Songwriter |
| Height: | 5 feet 7 inches (1.70 m) |
| Religion: | Christian |
| Parents: | Lloyd McKenzie Sr. (father, "Bay Lloyd"); mother (businesswoman, co-owner of Vanitee Suite Beauty and Lash Bar) |
| Net Worth: | $500,000 |
Early Life
Lloyd McKenzie Jr. known to the music world as Bay Swag was born on November 26, 1999, in Queens, New York City.
He grew up in Queens surrounded by the dense, layered hip-hop culture that has shaped generations of the city’s most influential artists. His father, Lloyd McKenzie Sr. (known as “Bay Lloyd”), had his own connection to the music industry working with legendary New York acts including A Tribe Called Quest and Swiss Beats.
Growing up watching his father navigate the music business behind the scenes, Bay Swag absorbed an early education in the mechanics of the industry, watching, listening, and learning long before he picked up a microphone professionally.
The circumstances of Bay Swag’s childhood took a difficult turn when his father was arrested a moment that thrust the young Lloyd into a new role as the man of the house. Rather than being derailed by hardship, he channeled the pressure into music, finding in hip-hop both an outlet for his experiences and a vehicle for the aspirations he had nurtured since age 13.
His mother, a businesswoman who would go on to co-own the Vanitee Suite Beauty and Lash Bar, provided stability and encouragement. His uncle Slowbuck also played a key role in reintroducing him to industry figures who helped accelerate his career.
Education
Bay Swag attended local public schools in Queens, though by his own account his focus increasingly shifted from academics toward music as his career aspirations solidified.
He has spoken about the tension between staying in school and dedicating himself to the studio while also publicly encouraging young fans to stay in school and pursue their education alongside their dreams.
He has expressed his desire to be seen as someone who proves that being in school and chasing your dreams simultaneously is possible.
Career
Early Career (2015–2020)
Bay Swag began developing his craft around 2015, honing his flow in street circles and backyard freestyles across Queens. At 16, he made a crucial industry connection when he met Christian “King Combs” Combs the son of Sean “Diddy” Combs which brought him into the CYN crew and gave him access to professional studio time.
He collaborated with King Combs on the track “Type Different” alongside Lajan Slim, gaining early visibility among New York hip-hop audiences.
In 2016, Bay Swag made his official debut with the mixtape Leader of the New School, featuring collaborations with Rich The Kid and Famous Dex two artists with significant national profiles who lent credibility to Bay’s early project. His breakthrough single “Rumors” attracted attention on SoundCloud with over 100,000 plays.
He followed up with the 2017 single “Saucin” and additional releases including “100 on My Neck” and “Promo Chick.” He also collaborated with PnB Rock on “Found You,” continuing to build his network and his reputation in New York’s crowded rap landscape. He signed with Giant/10K Projects, gaining the promotional infrastructure to take his music to wider audiences.
Viral Breakthrough: Fisherrr (2024)
After years of steady grinding, Bay Swag’s career exploded into mainstream consciousness in 2024 when he collaborated with fellow Queens rapper Cash Cobain on the track “Fisherrr.”
The song became a TikTok viral sensation, accumulating over 15 million streams and introducing the sexy drill sound to an entirely new demographic of listeners. The track’s success attracted the attention of Bronx superstar Ice Spice, who joined for a remix a collaboration that amplified the track’s reach exponentially and confirmed Bay Swag’s arrival as a nationally recognized artist.
He has performed at landmark New York venues including Madison Square Garden and Barclays Center, cementing his live performance credentials.
He released his debut album Ahead of My Time in 2024, followed by Ahead of My Time 2.0. He is also reportedly working on a new project and developing his own record label fulfilling a long-stated ambition to be not just an artist but an overall industry mogul.
Social Media
Bay Swag is active on Instagram, where he posts music updates, lifestyle content, and his well-documented love of expensive cars.
He maintains a TikTok presence where his music particularly “Fisherrr” achieved viral reach in 2024. He promotes himself actively across all major social media platforms.
- Instagram: @bayswag
- TikTok: @bayswagnyc
Personal Life
Bay Swag keeps his romantic life private and has not publicly confirmed any relationships. He is of African-American ethnicity and identifies as Christian.
He is known for his love of cars and his stylish personal aesthetic, which aligns with the “sexy drill” sound he helped pioneer.
He cites Jay-Z, Nas, Biggie Smalls, Meek Mill, Jadakiss, Q-Tip, Juelz Santana, and Fabolous as major musical influences an eclectic, New York-rooted list that reflects the depth of his hip-hop education.
Net Worth
Bay Swag’s estimated net worth is approximately $500,000 as of 2025, though this figure is expected to grow significantly following the viral success of “Fisherrr.”
His income sources include streaming royalties, Giant/10K Projects advances, live performance fees, merchandise, and publishing income from co-written tracks.
Discography
| Leader of the New School | 2016 | Mixtape (feat. Rich The Kid, Famous Dex) |
| “Rumors” | 2016 | Breakthrough Single |
| “Saucin” | 2017 | Single |
| “100 on My Neck” | 2017 | Single |
| “Type Different” (King Combs ft. Bay Swag, Lajan Slim) | 2018 | Collab Single |
| “Found You” (with PnB Rock) | Collab Single | |
| “Fisherrr” (with Cash Cobain) | 2024 | Viral hit 15M+ streams |
| “Fisherrr (Remix)” (with Cash Cobain & Ice Spice) | 2024 | Remix |
| Ahead of My Time | 2024 | Debut Album |
| Ahead of My Time 2.0 | 2024 | Album |
FAQs
Who is Bay Swag?
Bay Swag (real name Lloyd McKenzie Jr.) is a Queens, New York rapper known for pioneering the sexy drill sound and for the viral 2024 hit “Fisherrr” with Cash Cobain and Ice Spice.
How old is Bay Swag?
He was born on November 26, 1999, making him 25 years old as of 2025.
What is Bay Swag’s real name?
His real name is Lloyd McKenzie Jr.
What is Bay Swag’s most popular song?
“Fisherrr” with Cash Cobain, which went viral on TikTok in 2024 and received a remix featuring Ice Spice, accumulating over 15 million streams.
Conclusion
Bay Swag’s career is a testament to the power of perseverance in one of music’s most competitive cities.
From Queens freestyles to Madison Square Garden, from early collaborations with King Combs to a viral smash with Cash Cobain and Ice Spice, Bay Swag has proven that authentic artistry eventually finds its audience. His sexy drill sound melodic, assertive, and distinctly New York has carved a niche in hip-hop that is his alone.
With new projects in development and his profile continuing to rise after “Fisherrr,” Bay Swag’s biggest chapters are very much still ahead.
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