Dei V is a rising Puerto Rican rapper, singer, and songwriter who has emerged as one of the most exciting voices in the contemporary Latin trap and urban music scene.
Born David Gerardo Rivera Juarbe in Carolina, Puerto Rico, he burst into mainstream Latin music consciousness with his 2023 viral hit “¿Quién es Dei V?” a self-referential anthem that turned a fan’s casual question into one of the year’s most infectious Latin trap tracks.
With over 22 million monthly Spotify listeners, major label backing under Anuel AA’s Real Hasta La Muerte imprint, high-profile collaborations with Bad Bunny, Karol G, Myke Towers, Anuel AA, and Jay Wheeler, and a debut studio album that solidified his artistic identity, Dei V is widely considered one of the most promising artists in Puerto Rico’s urban music ecosystem.
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David Gerardo Rivera Juarbe: History · Bio · Photo
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| Wiki Facts & About Data | |
| Full Name: | David Gerardo Rivera Juarbe |
| Stage Name: | Dei V |
| Born: | December 26/27, 1995 |
| Birthplace: | Carolina, Puerto Rico |
| Nationality: | Puerto Rican-American |
| Occupation: | Rapper, Singer, Songwriter, Record Label Owner |
| Net Worth: | Approximately $500,000–$2 million |
Early Life
David Gerardo Rivera Juarbe was born on December 26 or 27, 1995, in Carolina, Puerto Rico a municipality just east of San Juan that has been a cradle for Puerto Rican urban music talent for decades.
He grew up surrounded by music in the rich cultural environment of Puerto Rico, where reggaeton and Latin trap have evolved from street-level movements into globally dominant forces in popular music.
Details about his parents and family background are not extensively documented in public sources, as Dei V has been characteristically private about his upbringing.
His early exposure to artists like Myke Towers, Anuel AA, and Puerto Rico’s thriving underground trap scene shaped his musical sensibility from adolescence. He developed his skills through freestyles and informal performances within Carolina’s music community before eventually pursuing a professional recording career.
His stage name “Dei V” is derived from his first name David (“Dei”) combined with a phonetic play on his identity, giving him a distinctive brand that stands apart in a crowded Latin urban field.
Education
Dei V’s formal educational background is not publicly documented. His formative musical education came primarily from Puerto Rico’s urban culture freestyling, collaborating with local artists, and immersing himself in the craft of Latin trap composition and production from an early age.
Career
Debut and Early Career (2020–2022)
Dei V officially began his recording career in 2020, debuting with his first single “Hustlin'”. His early work was supported by the record label Moneywayy and FERRORECORDS, led by artists Yeruza, KingKeni, and Yovngchimi. His first release that attracted meaningful attention was a cover version of “Llegará” by Myke Towers, which demonstrated his ability to reinterpret established songs with his own distinctive flow and delivery.
In 2021, he released his debut EP Yin Yang a project that established his sonic identity in Latin trap: slow tempos, synthesizer-driven beats, and lyrical themes centered on street life, luxury, greed, and women. The EP gained traction on SoundCloud and Spotify and established him as a credible voice within Puerto Rico’s urban music scene.
His TikTok account @deivpr grew to over 1.3 million followers, with 33 million likes demonstrating his natural affinity for the short-form video platform that has become one of Latin trap’s most important promotional vehicles.
He also founded his own independent record label, Under Water Music, maintaining creative control even as his profile grew.
In 2022, he dropped “Single” a track that accumulated over 100 million streams on Spotify and confirmed his commercial breakthrough. He had been signed to Hyde “El Químico” under Anuel AA’s prestigious Real Hasta La Muerte label, giving him major distribution muscle behind his independent creative instincts.
International Breakthrough (2023)
2023 was the year Dei V became a genuinely international name in Latin music. The breakthrough came with one of the year’s most clever origin stories: after opening for Karol G, a fan was overheard asking “¿Quién es Dei V?” “Who is Dei V?” Rather than being stung by the question, Dei V recognized the hook in the question itself and wrote a song around it.
The resulting track “¿Quién es Dei V?” became a massive viral sensation the music video accumulated over 25 million views in under a year and became his calling card to the wider Latin music world. He was nominated that year for the Premio Tu Música Urbano in the Top Artist – Trap category.
The momentum generated by “¿Quién es Dei V?” opened collaborations with the biggest names in the genre. He joined Jay Wheeler, Anuel AA, Bryant Myers, and Hades66 on the “Pacto (Remix)”; appeared on Myke Towers’ “Trending Remix”; and was featured on Karol G’s “Gatita Gangster” from the Mañana Será Bonito (Bichota Sessions) project.
He also collaborated with Luar La L on a track that accumulated over 9 million Spotify streams and worked with Ozuna and Cris MJ. His collaboration with Bad Bunny appearing on “Perreolandia” from Nadie Sabe Lo Que Va a Pasar Mañana (2023) connected him to the world’s biggest-selling Latin artist and brought him to an entirely new global audience.
Debut Album and Continued Growth (2024–Present)
In 2024, Dei V released his second EP Los Marcianos Vol.1: Dei V Version, produced by Chris Jedi and Gaby Music. Later that year, he released his debut studio album ¿Quién es Dei V? named after his breakthrough single and serving as a comprehensive artistic statement.
He also toured with Bad Bunny in 2024. His monthly Spotify listener count has grown to over 22 million, placing him among Latin music’s most-streamed active artists. In 2025, Bad Bunny personally cited Dei V as one of the current artists he was most excited about in an interview with Spanish streamer Ibai Llanos a public endorsement from the world’s biggest Latin star that validated Dei V’s trajectory and introduced him to millions of new listeners.
Awards & Nominations
- Premio Tu Música Urbano Top Artist: Trap Category Nomination (2023)
Social Media
- TikTok: @deivpr 1.3 million followers, 33 million likes
- Spotify: 22 million+ monthly listeners
- YouTube: 15 million+ views across catalog
Personal Life
Dei V maintains a private personal life and has not publicly confirmed any romantic relationships. He keeps his family background largely away from the media, choosing to let his music define his public identity.
He is known for his smooth, melodic flow, his street-smart lyrical sensibility, and his natural talent for turning genuine moments from his life into universally relatable hooks.
Net Worth
Dei V’s estimated net worth is approximately $500,000–$2 million, reflecting his streaming royalties, Real Hasta La Muerte label deal, live performance income (including touring with Bad Bunny), Under Water Music label operations, and brand partnerships. His net worth is expected to grow significantly given his trajectory.
Discography
| “Hustlin'” | 2020 | Debut Single |
| Yin Yang | 2021 | Debut EP |
| “Single” | 2022 | Single 100M+ Spotify streams |
| “¿Quién es Dei V?” | 2023 | Breakthrough Single 25M+ YouTube views |
| “Nube” (with Jay Wheeler) | 2023 | Collab Single |
| “Gatita Gangster” (Karol G feature) | 2023 | Karol G project feature |
| “Perreolandia” (Bad Bunny feature) | 2023 | Bad Bunny album feature |
| Los Marcianos Vol.1: Dei V Version | 2024 | EP (prod. Chris Jedi & Gaby Music) |
| ¿Quién es Dei V? | 2024 | Debut Studio Album |
FAQs
Who is Dei V?
Dei V (real name David Gerardo Rivera Juarbe) is a Puerto Rican Latin trap rapper from Carolina, Puerto Rico, known for “¿Quién es Dei V?”, “Single”, and collaborations with Bad Bunny, Karol G, and Anuel AA.
How old is Dei V?
He was born on December 26/27, 1995, making him 29 years old as of 2025.
What label is Dei V signed to?
He is signed to Anuel AA’s Real Hasta La Muerte label and also runs his own label, Under Water Music.
Did Bad Bunny endorse Dei V?
Yes. In 2025, Bad Bunny named Dei V as one of the current artists he was most excited about during an interview with Ibai Llanos.
Conclusion
Dei V’s trajectory from Carolina freestyles to Bad Bunny endorsements, from a fan’s casual question to a 25-million-view anthem is one of the most organically built success stories in contemporary Latin music.
His self-awareness as an artist, his ability to transform real moments into musical milestones, and his consistent delivery of street-credible trap anthems have earned him genuine respect across Latin music’s most demanding artistic communities.
With Bad Bunny’s public seal of approval, 22 million monthly Spotify listeners, and a debut album cementing his artistic identity, Dei V has answered the question definitively: he is one of Latin music’s most exciting rising forces, and his best work is still ahead.
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